How Can Marketers Use Instant Messaging Apps Alongside Email Marketing?
Marketers can use instant messaging apps in several ways to enhance their email marketing efforts:
Customer Support: Use instant messaging apps for quick customer support, while detailed information can be sent via email. Event Reminders: Send reminders for webinars, sales, or events through instant messaging, and follow up with detailed information via email. Promotional Campaigns: Announce promotions or new products on instant messaging apps for immediate impact, followed by more detailed emails. Feedback Collection: Use instant messaging for quick feedback and surveys, while comprehensive insights can be gathered through email campaigns.