past interactions

How Can Marketers Use Past Interactions for Re-engagement Campaigns?

Past interactions are invaluable for re-engagement campaigns. Identify subscribers who have not interacted with recent emails and send them targeted content to win them back. This could include special offers, personalized recommendations, or a simple reminder of the value they receive from being a part of your email list. Monitoring their response can help decide the next steps in your re-engagement strategy.

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