How Can Negative Brand Perception Affect a Business?
Negative brand perception can have several adverse effects on a business:
Decreased Engagement: Recipients are less likely to open, read, or click through emails if they have a negative view of the brand. Higher Unsubscribe Rates: A negative perception can lead to an increase in unsubscribe rates, reducing the brand's email list size. Brand Reputation: Negative feedback and poor reviews can spread quickly, damaging the brand's reputation beyond just email marketing. Lower Conversion Rates: If recipients do not trust or like the brand, they are less likely to make purchases or engage with the brand's offerings.