How Can Pardot Help with Compliance and Deliverability?
Pardot includes several features that help ensure your email campaigns comply with regulations and achieve high deliverability rates:
1. Compliance Tools: Pardot helps you comply with regulations such as GDPR and CAN-SPAM by providing tools for managing opt-ins, preferences, and unsubscribes. 2. Deliverability Monitoring: Pardot offers deliverability monitoring tools that help you maintain a good sender reputation and ensure your emails reach the inbox. 3. IP Warming: Pardot supports IP warming, a process that gradually increases the volume of email sent from a new IP address to establish a positive sender reputation. 4. Spam Analysis: Pardot includes spam analysis tools that help you identify and fix potential issues that could cause your emails to be marked as spam.