How Can Poor Email List Quality Affect Your Campaigns?
Poor email list quality can have several negative effects on your email marketing campaigns:
Low Engagement Rates: Emails sent to uninterested or inactive recipients are unlikely to be opened or clicked, leading to low engagement rates. Increased Bounce Rates: Sending emails to invalid addresses results in hard bounces, which can harm your sender reputation. Spam Complaints: Recipients who did not opt-in to your list may mark your emails as spam, affecting your deliverability. Wasted Resources: Time and money spent on sending emails to poor-quality lists are essentially wasted.