Segmentation involves dividing your email list into smaller groups based on specific criteria such as demographics, past behaviors, or purchase history. By segmenting your list, you can:
1. Send Relevant Content: Tailor your messages to meet the specific needs and interests of each segment. 2. Optimize Send Times: Schedule emails based on the habits and time zones of different segments. 3. Increase Engagement: Personalized and timely emails are more likely to be opened and acted upon.