How Can Travel Agencies Measure the Success of Their Email Campaigns?
Measuring the success of email marketing campaigns is essential for continuous improvement. Travel agencies should track key metrics such as:
Open rates to gauge the effectiveness of their subject lines. Click-through rates to measure engagement with the content. Conversion rates to determine how many recipients take the desired action. Bounce rates to identify issues with email delivery. Unsubscribe rates to understand how well they are retaining subscribers.