Here are some strategies to help you act on your email marketing results:
Segment Your Audience: Use the data to create more targeted segments. This ensures that your email content is relevant to each group. A/B Testing: Conduct A/B tests on various elements like subject lines, content, and sending times to see what resonates best with your audience. Optimize Content: Use insights from your metrics to fine-tune your email content, from the copy to the design and images. Improve Deliverability: Monitor your bounce rates and take steps to clean your email list and improve your sender reputation. Analyze Timing: Experiment with different sending times to determine when your audience is most likely to engage with your emails.