While data decay is inevitable, there are several strategies you can employ to minimize its impact:
Regular Data Cleaning: Periodically clean your email list to remove inactive or incorrect email addresses. Email Verification: Use email verification tools to validate email addresses before adding them to your list. Engagement Tracking: Monitor subscriber engagement and remove those who consistently do not interact with your emails. Re-engagement Campaigns: Send targeted campaigns aimed at reactivating inactive subscribers. Preference Centers: Allow subscribers to update their preferences and contact information easily.