How Can You Compensate for the Lack of Advanced Features?
While advanced features significantly enhance email marketing efforts, there are ways to mitigate their absence. One approach is to manually segment your email list based on available data, such as purchase history or engagement metrics. Additionally, you can perform simple A/B tests by sending different versions of an email to small segments of your list and analyzing the results. Leveraging other tools like Google Analytics can also provide valuable insights into your campaign’s performance.