frequency of emails

How Can You Determine the Optimal Frequency?

Here are some strategies to help you find the sweet spot:
A/B Testing: Test different frequencies on smaller segments of your list to see which performs best.
Analyze Metrics: Keep an eye on open rates, click-through rates, and unsubscribe rates to gauge your audience's response.
Use Segmentation: Different segments of your audience may have different preferences. Tailor your frequency accordingly.

Frequently asked queries:

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