- Personalization: Use the recipient's name, past purchase history, and browsing behavior to create personalized content that resonates with them. - Segmentation: Divide your email list into smaller, targeted segments based on demographics, behavior, or preferences. This allows you to send more relevant content to each group. - Dynamic Content: Incorporate dynamic content blocks that change based on the recipient's data, ensuring that each email is highly relevant to the individual. - Interactive Elements: Add interactive elements such as surveys, polls, and quizzes to engage your audience and gather valuable feedback.