How Can You Ensure Compliance with Spam Regulations?
One of the primary concerns of ESPs is to prevent spam. To comply with spam regulations, you should: - Obtain explicit consent from recipients before sending them emails. - Provide a clear and easy way for recipients to unsubscribe from your emails. - Avoid purchasing email lists, as these often contain unverified contacts. - Regularly clean your email list to remove inactive or unengaged contacts.