High deliverability is essential for the success of your email campaigns. Here are some tips:
- Use a Reputable Email Service Provider (ESP): Choose an ESP with a good reputation for deliverability. - Maintain a Clean Email List: Regularly remove inactive subscribers and invalid email addresses. - Authenticate Your Emails: Use SPF, DKIM, and DMARC to authenticate your emails and improve deliverability. - Avoid Spam Triggers: Steer clear of spammy language and excessive use of exclamation marks or all caps. - Engage Your Audience: High engagement rates signal to email providers that your emails are wanted, improving deliverability.