How Can You Identify the Cause of High Unsubscribe Rates?
Identifying the cause requires a thorough analysis of your email campaigns:
Analyze Unsubscribe Data: Look at when and why people are unsubscribing. Are there specific campaigns or types of emails that lead to higher unsubscribe rates? Survey Your Audience: Sometimes, the best way to understand why people are unsubscribing is to ask them directly through a survey. Monitor Engagement Metrics: Track open rates, click-through rates, and other engagement metrics to see if there are signs of declining interest before the unsubscribe occurs.