user fatigue

How Can You Identify User Fatigue?

Identifying user fatigue involves monitoring several key metrics:
Declining Open Rates: A consistent drop in open rates can indicate that users are no longer interested in your emails.
Increasing Unsubscribe Rates: A high rate of unsubscribes is a clear sign of user fatigue.
Lower Click-Through Rates: If fewer people are clicking on the links in your emails, it may indicate that they are not finding the content engaging.
Higher Spam Complaints: An uptick in spam reports can signal that your emails are annoying or irrelevant to your audience.

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