To implement custom tracking, you can use various tools and techniques:
UTM Parameters: Add UTM parameters to the links in your emails to track specific campaign performance in Google Analytics. Custom Tracking Pixels: Embed tracking pixels in your emails to gather data on opens, clicks, and other engagement metrics. Advanced Email Marketing Platforms: Use platforms like Mailchimp, HubSpot, or ActiveCampaign that offer built-in custom tracking features. JavaScript: Implement JavaScript tracking codes for more detailed data collection (note that this can be challenging due to email client restrictions).