Here are some key practices to implement secure formats in your email marketing strategy:
Use HTTPS Links: Ensure all links in your emails use HTTPS rather than HTTP. This encrypts the data transmitted between the user and your website. Digital Signatures: Implement DKIM (DomainKeys Identified Mail) to digitally sign your emails. This helps recipients verify that the email actually comes from your domain. SPF Records: Use SPF (Sender Policy Framework) to specify which mail servers are allowed to send emails on behalf of your domain. This helps in preventing email spoofing. Content Security: Avoid embedding scripts and other executable elements in your email content. Stick to plain text and HTML to ensure the email is safe to open.