How Can You Improve Email Deliverability for eCommerce Campaigns?
Improving email deliverability ensures that your emails reach the intended recipients' inboxes. To enhance deliverability:
Use a reputable email service provider (ESP). Maintain a clean email list by regularly removing inactive subscribers. Authenticate your emails with SPF, DKIM, and DMARC records. Avoid spammy language and excessive use of images. Encourage subscribers to add your email address to their contact list.