Improving your email reputation requires a strategic approach:
Maintain a Clean List: Regularly update your email list to remove inactive or invalid addresses. Segment Your Audience: Tailor your content to different segments to increase relevance and engagement. Authenticate Your Emails: Implement protocols like SPF, DKIM, and DMARC to verify your email's authenticity. Monitor Feedback: Use feedback loops and other tools to understand why recipients may be marking your emails as spam. Test and Optimize: Continuously test different elements of your emails, such as subject lines and content, to find what works best.