Improving your recovery rate involves several strategies:
1. Personalization: Tailor your emails to the individual recipient by using their name and referencing their browsing or purchase history. 2. Timing: Send follow-up emails at optimal times, such as shortly after cart abandonment. 3. Incentives: Offer discounts, free shipping, or other incentives to encourage customers to complete their purchase. 4. Compelling Subject Lines: Use engaging and relevant subject lines to increase [open rates](#). 5. Clear Call to Action (CTA): Ensure that your CTA is prominent and straightforward, guiding the customer back to their cart or the product page.