Improving your reputation involves several best practices:
- List Hygiene: Regularly clean your email list to remove inactive or invalid emails. - Double Opt-In: Use a double opt-in process to ensure that your subscribers genuinely want to receive your emails. - Personalization: Personalized content is more likely to engage your audience, improving your reputation. - Consistent Sending: Maintain a consistent sending schedule to build trust with both ESPs and your audience. - Monitor Metrics: Regularly monitor your engagement metrics and adjust your strategies accordingly.