How Can You Justify the Higher Cost to Stakeholders?
When presenting the higher cost to stakeholders, it's crucial to focus on the potential return on investment (ROI). Highlight how premium features can lead to better deliverability, higher open rates, and increased conversions. Use data and case studies to show how these features have benefited other companies.
You can also point out that the cost per email might be higher, but the overall cost per acquisition could be lower due to the increased effectiveness of your campaigns.