How Can You Make Your Email Marketing Campaigns More Sustainable?
There are several strategies to make email marketing more sustainable. Firstly, focus on reducing email frequency. Sending fewer, more targeted emails can decrease energy consumption and improve open rates. Secondly, optimize the size of your emails. Reducing image sizes and avoiding unnecessary attachments can significantly lower the energy required to send and receive emails. Additionally, maintain a clean mailing list to avoid sending emails to inactive or uninterested recipients. This can be achieved through regular list hygiene practices, such as removing hard bounces and inactive subscribers. Engaging in segmentation and personalization can also increase relevance, ensuring your emails are only sent to those who find them valuable.