Several best practices can help you create touch friendly emails:
1. Optimize for Mobile: Use responsive design techniques to ensure your email adapts to different screen sizes. This includes using flexible layouts, scalable images, and legible fonts.
2. Larger Clickable Areas: Small buttons and links can be hard to tap on a touch screen. Ensure that your call-to-action (CTA) buttons are large enough to be easily clickable, typically at least 44x44 pixels as recommended by Apple.
3. Simplify Navigation: Avoid clutter and keep your design clean. Simplified layouts make it easier for users to navigate through your email without accidental clicks.
4. Readable Fonts: Use larger font sizes to improve readability on smaller screens. A minimum of 14pt for body text and 22pt for headlines is generally recommended.
5. Spacing and Padding: Ensure adequate spacing between touch targets, such as links and buttons, to prevent accidental clicks. This can significantly improve user experience, especially for those with larger fingers.