To measure the effectiveness of your email marketing campaigns, focus on the following metrics:
Open Rates: The percentage of recipients who open your email. This indicates the success of your subject line and sender name. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. This measures the engagement and relevance of your email content. Conversion Rates: The percentage of recipients who take the desired action (e.g., making a purchase, signing up for a webinar). This evaluates the effectiveness of your call-to-action (CTA). Bounce Rates: The percentage of emails that were not successfully delivered. A high bounce rate can indicate issues with your email list quality. Unsubscribe Rates: The percentage of recipients who opt-out from your email list. Monitoring this can help you understand how well your content resonates with your audience.