Measuring resource efficiency involves tracking key performance indicators (KPIs) that reflect the effectiveness of your email marketing efforts. Some important KPIs include:
ROI: Calculate the return on investment by comparing the revenue generated from email campaigns to the total costs involved. Open Rate: The percentage of recipients who open your email. A high open rate indicates that your subject lines are effective and your emails are reaching the right audience. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. A high CTR suggests that your content is engaging and relevant. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. A high conversion rate indicates that your email campaigns are driving meaningful actions. Bounce Rate: The percentage of emails that fail to deliver. A low bounce rate suggests good email list hygiene and deliverability practices.