How Can You Measure the Effectiveness of Your Email Volume?
To measure the effectiveness of your email volume, monitor key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and unsubscribe rates. High engagement rates typically indicate that your email volume is appropriate, whereas low engagement or high unsubscribe rates may suggest that you are sending too many or too few emails. A/B testing different volumes can provide valuable insights into the optimal frequency for your audience.