better brand perception

How Can You Measure the Impact of Email Marketing on Brand Perception?

Measuring the impact involves tracking various key performance indicators (KPIs):
Open Rates: High open rates indicate that recipients recognize and trust your brand.
Click-Through Rates: A high CTR suggests that your content is engaging and relevant.
Conversion Rates: This shows how effective your emails are at driving desired actions like purchases or sign-ups.
Feedback: Direct feedback through surveys or responses can provide insights into how your audience perceives your brand.
Social Media Mentions: Monitor social media for mentions of your brand following email campaigns to gauge public sentiment.

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