How Can You Measure the Success of an Email Marketing Campaign?
Measuring the success of an email marketing campaign involves analyzing various metrics:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out of receiving future emails. ROI: Calculating the revenue generated from the campaign compared to the cost.