How Can You Measure the Success of Email Marketing Campaigns?
To measure the success of your email marketing campaigns, consider the following metrics:
Open Rate: The percentage of recipients who open your email. A high open rate indicates a strong subject line and sender reputation. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. A high CTR suggests engaging content and a compelling CTA. Conversion Rate: The percentage of recipients who completed the desired action, such as making a purchase or signing up for a webinar. Bounce Rate: The percentage of emails that were not delivered successfully. High bounce rates may indicate a need to clean up your email list.