How Can You Measure the Success of Mobile Optimization?
To gauge the success of your mobile optimization efforts, monitor metrics such as:
Open Rates: Higher open rates on mobile devices indicate successful optimization. Click-Through Rates: Improved CTRs suggest users are engaging with your content. Bounce Rates: Lower bounce rates can indicate better user experience on mobile.
Analytics tools like Google Analytics and your email marketing platform’s built-in analytics can provide detailed insights into these metrics.