How Can You Measure the Success of Post-Purchase Follow-Up Emails?
To measure the success of your post-purchase follow-up emails, you should track various metrics, including:
Open rates: The percentage of recipients who open your email. Click-through rates: The percentage of recipients who click on links within your email. Conversion rates: The percentage of recipients who complete a desired action, such as making a repeat purchase. Customer feedback: Responses to surveys or reviews requested in your emails.