How Can You Measure the Success of Social Media Promotions in Email Marketing?
To measure the success of social media promotions in email marketing, track the following key metrics:
- Subscriber Growth: Monitor the increase in your email list size after running social media promotions. - Engagement Rates: Analyze open rates, click-through rates, and conversion rates of emails sent to new subscribers acquired through social media. - Referral Traffic: Use analytics tools to track how much traffic your website receives from social media platforms and how many of those visitors subscribe to your email list. - Social Media Metrics: Measure likes, shares, comments, and other engagement metrics on your social media posts promoting your email content.