social media promotions

How Can You Measure the Success of Social Media Promotions in Email Marketing?

To measure the success of social media promotions in email marketing, track the following key metrics:
- Subscriber Growth: Monitor the increase in your email list size after running social media promotions.
- Engagement Rates: Analyze open rates, click-through rates, and conversion rates of emails sent to new subscribers acquired through social media.
- Referral Traffic: Use analytics tools to track how much traffic your website receives from social media platforms and how many of those visitors subscribe to your email list.
- Social Media Metrics: Measure likes, shares, comments, and other engagement metrics on your social media posts promoting your email content.

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