How Can You Measure the Success of Your Campaigns?
Measuring the success of your email marketing campaigns is essential, especially when working within a budget. Key metrics to track include:
Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar. Unsubscribe Rates: The percentage of recipients who opt out of your email list.