How Can You Measure the Success of Your Original Content?
To measure the success of your email content, focus on key metrics such as:
Open Rates: Indicates how many recipients opened your email. Click-Through Rates (CTR): Shows the percentage of recipients who clicked on links within your email. Conversion Rates: Measures how many recipients took the desired action, such as making a purchase or signing up for an event. Engagement Rates: Includes metrics like time spent reading the email or responses to interactive elements. Unsubscribe Rates: A high rate might indicate that your content is not resonating with your audience.