How Can You Measure Word of Mouth in Email Marketing?
Measuring word of mouth impact can be challenging but not impossible. Key metrics to monitor include:
Open Rates: Higher open rates can indicate that your emails are being recommended and trusted. Click-Through Rates: Increased engagement with your email content often signifies positive WOM. Referral Traffic: Track the number of new subscribers or visitors coming from referral links. Customer Surveys: Regularly ask your subscribers how they heard about you to gauge the influence of WOM.