To address and mitigate inflated open rates, consider the following strategies: - Use Click-Through Rates: Focus more on [click-through rates](https://) and conversion metrics, which are less susceptible to inflation. - Segment Your Audience: Analyzing segmented lists can provide more accurate insights into specific audience behaviors. - A/B Testing: Regularly testing different aspects of your emails can help determine genuine engagement versus inflated metrics. - Advanced Analytics Tools: Employing sophisticated analytics tools that offer deeper insights can help you distinguish between real and inflated open rates.