Although it's impossible to eliminate all inaccuracies, you can take steps to mitigate their impact:
Use Multiple Metrics: Don't rely on a single metric. Use a combination of metrics to get a more comprehensive view of your campaign's performance. Track Engagement Over Time: Look for trends rather than isolated data points. Consistency in engagement rates over time is a more reliable indicator. A/B Testing: Conduct A/B tests to see what works and what doesn't, helping you make data-driven decisions. Advanced Analytics Tools: Utilize advanced analytics tools that offer more sophisticated tracking and reporting features.