To optimize bandwidth usage in email marketing, consider the following strategies:
Use Efficient ESPs: Choose an email service provider (ESP) that offers high bandwidth and robust infrastructure. Segment Your Audience: Sending targeted emails to segmented audiences can reduce the overall volume of emails sent. Schedule Email Sending: Spread out the sending times to avoid bandwidth spikes. Optimize Email Content: Reduce the size of images and attachments to decrease the amount of data being transferred.