To optimize button performance, consider the following tactics:
A/B Testing: Test different button designs, colors, and placements to see which performs best. li> Use Action-Oriented Text: Ensure the button text clearly communicates the action you want the recipient to take. Ensure Mobile Friendliness: Buttons should be easily clickable on mobile devices, as a significant portion of emails are opened on smartphones. Provide Clear Instructions: Make sure the button’s purpose is clear and matches the landing page it directs to.