use text wisely

How Can You Optimize the Preheader Text?

The preheader text, also known as the preview text, is the snippet that appears next to or below the subject line in the inbox. This text should complement the subject line and provide additional incentive for the recipient to open the email. Keep it under 100 characters and make it compelling.

Frequently asked queries:

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How Can You Optimize the Preheader Text?
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