Personalization can make your CTAs more effective by making them feel more relevant to the individual reader. Here are some ways to personalize CTAs:
Use the recipient's name in the CTA (e.g., "John, Start Your Free Trial"). Segment your audience and tailor CTAs to different segments based on their interests or behaviors. Reference past interactions or purchases to make the CTA more contextual (e.g., "Upgrade Your Plan Based on Your Recent Purchase").