How Can You Protect Your Email Campaigns from Botnets?
Protecting your email campaigns from botnets involves a combination of best practices and technological solutions:
Email Authentication: Implementing protocols such as SPF, DKIM, and DMARC can help verify the authenticity of your emails and reduce the chances of them being flagged as spam. List Hygiene: Regularly cleaning and updating your email list to remove inactive or suspicious addresses can minimize the risk of sending emails to bot-controlled accounts. Engagement Monitoring: Analyzing engagement metrics such as open rates, click-through rates, and conversion rates can help identify abnormal patterns that may indicate botnet activity. IP Blacklisting: Using services that provide lists of known malicious IP addresses can help block traffic from bots.