Reducing spam complaints involves several strategies:
1. Building a Quality Email List: Ensure your list consists of subscribers who have opted-in. Avoid purchasing email lists as they often contain unengaged or spam-trap addresses. 2. Setting Expectations: Clearly state what type of content subscribers will receive and how often. 3. Easy Unsubscribe Options: Make it easy for recipients to unsubscribe. A difficult process can lead to spam complaints. 4. Relevant Content: Deliver content that aligns with your subscribers' interests and preferences. 5. Personalization: Use personalization to make your emails more engaging and relevant. 6. Feedback Loops: Participate in feedback loops with major ISPs to understand and address complaints.