How Can You Segment Your Audience for Better Results?
Audience segmentation is crucial for sending more targeted and relevant emails. By dividing your email list into smaller segments based on factors like demographics, purchase history, and engagement levels, you can tailor your content to meet the specific needs and interests of each group. This personalization can significantly improve your campaignâs effectiveness. Use the data from these segments to adjust your future sends to cater to the preferences of each group.