How can you track and analyze the performance of your email campaigns?
Tracking and analyzing your email campaigns is essential for continuous improvement. Here's how you can do it:
Use UTM parameters to track the source of your email traffic in analytics tools like Google Analytics. Monitor key metrics such as open rates, click-through rates, conversion rates, and bounce rates. Conduct A/B testing to find out what content and design elements work best for your audience. Collect and analyze feedback from your recipients to make data-driven adjustments to your campaigns.