To measure the impact of visuals in your email campaigns, track the following metrics:
Open Rates: Compare open rates with and without engaging visuals to gauge their effectiveness. Click-Through Rates: Monitor how different types of visuals affect the click-through rates of your emails. Conversion Rates: Assess how visuals contribute to achieving your email marketing goals, such as sales or sign-ups. Engagement: Use heatmaps to see how recipients interact with your visuals and identify areas for improvement.