There are several tools and techniques available for tracking user behavior:
Email Marketing Platforms: Most platforms offer built-in analytics to track metrics like open rates and CTR. UTM Parameters: Adding UTM parameters to your links helps track where your traffic is coming from in Google Analytics. Heatmaps: Tools like heatmaps can show you where users are clicking within your emails. A/B Testing: This involves sending two versions of an email to see which one performs better.