Several tools and metrics can be used to track visitor behavior in email marketing. Platforms like Google Analytics, HubSpot, and Mailchimp provide detailed insights into recipient actions. Key metrics to monitor include:
Open Rates: The percentage of recipients who open your email, indicating how well your subject lines resonate. Click-Through Rates (CTR): The percentage of recipients who click on links within your email, showing engagement with your content. Bounce Rates: The percentage of emails that couldn't be delivered, which can affect your sender reputation. Unsubscribe Rates: The percentage of recipients who opt-out of your email list, providing insight into content relevance and frequency.